EMT Practice Test

1. Question Content...

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Question1: A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.
Which file type should an architect recommend to meet the requirements?

Question2: A credit card company wants to market its rewards travel program to customers who are currently searching for travel. The company wants to identify those who are booking travel to start in the next 2 weeks.
Which method should an architect select to meet the requirements?

Question3: A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.
Which option should an architect implement to meet this requirement?

Question4: An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users' shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management. Adobe Target for content personalization, and a non- Adobe Ad server.
Which integration approach is needed to meet these requirements?

Question5: A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:
* Customer Zip Code
* Household Size - 1; 2-4; 5
* Zip Code is Fiber Eligible: Yes; No
* Current Product - DSL; Broadband; Fiber
* Paperless Billing - Yes; No
* Internet Speed - 10 mbps; 25 mbps; 50 mbps; 100+ mbps
How should an architect recommend using these data points?

Question6: A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product, they want to capture and segment users based on the following data points:
1.Whether the user clicked the Homepage banner for the new product
2.Whether the user viewed the Product Detail Page for the new product
3.Whether the user added the new product to their cart
4.Whether the user completed a purchase of the new product
These data points will be used to build segments for the following use cases:
1.Re-target non-converters who showed interest in the product but did not convert
2.Next page site personalization for users who abandoned their cart
3.Instant suppression of recent converters
Which data collection method should the architect recommend?

Question7: After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert.
Which two Audience Manager features should the architect recommend to meet these requirements? (Choose two.)

Question8: An architect is using network debugger tools to verify that the Experience Cloud Visitor ID Service has been correctly deployed to a client's website. The architect wants to filter the network traffic to isolate the call from the Experience Cloud Visitor ID Service to request a visitor ID for this standard implementation.
Which filter should the architect apply?

Question9: An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.
The client has made the following investments and cannot make any more technology investments in the next
2 to 3 years:
* Adobe Audience Manager
* In-house developed Content Management System (CMS)
* In-house developed Site Personalization platform that supports API-based integration
* Adobe Campaign
* Adobe Advertising Cloud
* Adobe Analytics
What should a solution architect recommend to this client for experience personalization on the website?

Question10: A client ingests a Customer Data Feed (CDF) export log daily into an offline analytics data platform to develop advanced reporting and analytics capabilities.
The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.
The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand that user level behavioral activity across digital marketing channels:
* EventTime
* Device
* Realized Traits
* Realized Segments
* All Traits
* All Segments
* MCDevice
* Container ID
* IP Data Type
The trends report shows a zero user count for all reports since last week.
What should be confirmed to resolve this issue?

Question11: An electronics company plans to target audiences on its own web properties and through paid advertising.
There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.
Which segment name meets these requirements?

Question12: A mobile audio streaming service tracks the listening habits of its users via an analytics platform. It wants to enrich that data with third-party demographics data to better understand the users who use its platform.
Which approach should an architect select to meet the requirements?

Question13: A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.
The client's Experience Cloud ID service implementation and Target implementation have been validated.
Both library versions are up to date.
Which implementation component is the client missing?

Question14: An architect needs to create a file name for CRM data onboarding based on the following information provided:
iOS ID: 20195
DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215
INTEGRATION CODE: 32456
Which file name follows the required file naming syntax?

Question15: A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign.
The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers.
Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?

Question16: A media client wants to increase returning customers. The client currently tracks and understands its visitors' web behavior using Google Analytics and maintains customer 360 data on offline CRM. It plans to use Adobe Audience Manager to create segments and re-target on email using Adobe Campaign marketing automation.
Which onboarding approach should the architect recommend?

Question17: A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to the site on average once every 90 days. However, users are being removed from the "Site Visit" trait qualification every 60 days in AAM.
What should an architect recommend to the client to solve the problem?

Question18: A customer wants to update all trait rules in AAM.
Which API sequence should the customer use?

Question19: A media agency runs campaigns across display and social media platforms. Campaign impression data is captured by pixeling the creative.
Which approach should the agency use to populate traits in Audience Manager?

Question20: What is the minimum required information in the file name for audiences onboarded from the CRM system?

Question21: A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.
The client provides the following information:
4.Experience Cloud ID service is implemented.
5.The segments use offline propensity model traits.
6.The correct Report Suite has been selected in the Analytics destination.
Which item should the architect confirm to begin troubleshooting?

Question22: A telecommunications company has created an analytics segment to tract visitors that click the "I'm Interested" button (Prop13). The company wants to immediately re-target this user with displays ads on multiple DSPs. The company has Adobe Analytics, and server-side forwarding is enabled.
Which option should an architect select to meet the requirements?

Question23: A client wants to display personalized marketing offers to customers who have logged in at least once within the past 60 days. The client needs to display these offers throughout their website even if the customer is not currently logged in.
Which option should an architect recommend to the client?

Question24: A customer wants to analyze AAM segments to understand how those segments perform.
The customer wants to understand:
* Frequency of visits
* Purchasing habits
* Demographics
What should an architect do to meet these requirements?

Question25: A client licenses the following tools:
* Adobe Analytics for web analytics
* Audience Manager for audience management and activation
* Adobe Campaign for email campaign management
* Adobe Competitor's platform for website personalization
The competitor's platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor's platform.
Which two actions are required to establish the integration successfully? (Choose two.)